Spearheading innovative strategies and leading multidisciplinary teams to produce compelling and impactful visual experiences.

DefShop gmbh

Throughout a three-year span as the Creative Director at Defshop GmbH, I played a key role in shaping the brand's evolution.

defshop gmbh

Steering the creative direction, I successfully managed all in-house campaigns and orchestrated impactful collaborations with major players such as Nike, adidas, Playboy, and notable German rap artists like Farid Bang, Kollegah and Badmomzjay. This period was marked by a dynamic synergy of innovation and strategic vision, propelling Defshop to new heights in the ever-evolving fashion landscape.

Nike campaign

One of my notable accomplishments involved leading the hoodie campaign in collaboration with Nike, where I worked closely with Nike Berlin and the production company "Black Dolphins" to conceptualize and execute a compelling campaign, reaching audiences across various social media platforms.

DEF campaign

I spearheaded the largest brand campaign for DefShop GmbH, unveiling the new brand book and identity that I collaborated on with the in-house creative team.

By handpicking three diverse Berlin artists to embody both the essence of our brand and the essence of the collection I contributed to designing, we crafted a narrative that authentically reflects our brand identity.

This comprehensive 360-degree campaign propelled the brand to new heights, fostering deep engagement with our customers and elevating our presence in the market.

The campaign was promoted on different buses & billboards all over Germany.

Campaign highlights

  • London Campaign

  • Berlin Campaign

  • Paris Campaign

  • Balanciaga campaign

  • Off White Campaign

  • Palm Angels Campaign

  • Spring Campaign

  • Playboy Campaign

  • Black Friday Campaign

  • Ecko Unltd. Campaign

  • Nike Campaign

  • Winter Campaign

  • Winter Campaign

  • Rapper Negatiiv OG. collab