Content creation
As a content creator at Fashion Nova, I develop, direct, and edit compelling concepts that align with the brand’s vision. I work closely with hair and makeup teams, stylists, and producers to create cohesive styles and concepts that resonate with the brand’s audience. My expertise in concept development, filming, and post-production allows me to consistently deliver high-quality content tailored to the fast-paced world of fashion.
I played a key role in launching Fashion Nova’s first collection with Janet Guzman, leading the development of a 360-degree campaign with my co-worker Ashley Devieux, bringing the vision to life across multiple platforms. Working closely with the photo studio, graphics, editorial, and social media teams, we created high-quality content to drive excitement around the launch.
JANET GUZMAN x FASHION NOVA
CONTENT
As a teaser, Ashley Devieux and I designed a one-of-a-kind Polaroid dress, crafted from the product images we captured on set.
coffee table book
To highlight the collection and leave a lasting impression, we designed a coffee table book, which was distributed at the launch event and included in PR boxes sent to influencers.
Concept & Layout by Ashlex Devieux and me
Design by johnny park
DOCUMENTARY
To further elevate the campaign, Ashley Devieux and I directed a short documentary that offered an intimate look at Janet’s journey and the creative process behind the collection.